Post by account_disabled on Mar 5, 2024 1:11:12 GMT -6
Last week we started analyzing what your online store must have so that Google can appreciate its structure to the maximum (in reality most of the advice can easily be transferred to a blog) and reward it by bringing it to prominent positions in the SERP. Today we continue the list that we will finish next week, with the last of the articles dedicated to e-commerce that will help us gain visibility online. Product images. When you say that a picture is worth a hundred words you probably think of an e-commerce site because it is the only way, or rather the main one, in which I can present a product.
Let's make sure that it exactly Hong Kong Telegram Number Dataexpresses the characteristics of the product, its details, the finishes, that it can be zoomed in, that it has balanced colours. In short, it shouldn't be done with a Nokia 3210, better if by a professional photographer. Therefore images are important for sales but they are also fundamental for SEO, especially when they are at least named in the correct way, i.e. with keywords contextualized to our site. Product Video. Here is the other way to present the products. Videos are fantastic for many users, because listening and seeing require less attention than reading and watching (a voluntary attentional process which, compared to "seeing", I can decide not to activate).
Videos, like images, are a tool for sales but also for SEO: a video is indexed better, often reported directly in the SERP and can be directly loaded with descriptions and tags relating to the product in question. Furthermore, the video can be more or less moved from the product features towards clear CTAs that help conversion. Social Share. If people want to share, why do we have to block them? We know for sure that shares count for Google's Penguin, even if we don't yet know how much, but the relevance of a site for its target is also measured by this. Many debate whether to put the share on the conversion page or not because it risks taking the consumer away from the site, distracting them from the purchase, so be careful where you put it.
Let's make sure that it exactly Hong Kong Telegram Number Dataexpresses the characteristics of the product, its details, the finishes, that it can be zoomed in, that it has balanced colours. In short, it shouldn't be done with a Nokia 3210, better if by a professional photographer. Therefore images are important for sales but they are also fundamental for SEO, especially when they are at least named in the correct way, i.e. with keywords contextualized to our site. Product Video. Here is the other way to present the products. Videos are fantastic for many users, because listening and seeing require less attention than reading and watching (a voluntary attentional process which, compared to "seeing", I can decide not to activate).
Videos, like images, are a tool for sales but also for SEO: a video is indexed better, often reported directly in the SERP and can be directly loaded with descriptions and tags relating to the product in question. Furthermore, the video can be more or less moved from the product features towards clear CTAs that help conversion. Social Share. If people want to share, why do we have to block them? We know for sure that shares count for Google's Penguin, even if we don't yet know how much, but the relevance of a site for its target is also measured by this. Many debate whether to put the share on the conversion page or not because it risks taking the consumer away from the site, distracting them from the purchase, so be careful where you put it.