Post by account_disabled on Dec 23, 2023 23:30:35 GMT -6
National Lottery is a brand that is associated with emotion, joy and the hope of radically changing your standard of living from one day to the next. The new campaign that has been launched aims precisely to transmit the positive values of the firm . In this advertising movement, the main objective is to show that the company is always present in the most everyday moments, thus trying to reflect its closeness and its role as a link between families. The engine of the announcements is the National Lottery on Thursdays and Saturdays, which names numerous winners every week.
The company wanted to emphasize, above all, the dreams that they fulfill every time they award the awards, but not only those of oneself, but also those Phone Number List of the people around us. Thus, the focus of the new communication is on the fact that happiness often appears when we see our loved ones happy. Hence the claim “Because sometimes fulfilling your dreams is fulfilling the dreams of others” is born . This campaign, which has a generic spot for television and digital media and has been carried out by Contrapunto BBDO , will be complemented with the first adaptation for the Extraordinary Father's Day Draw.
From here, different versions will be released throughout the year. This is what Fede Fernández, head of the Lottery Advertising Department, has said about herself: «This evolution in the communication of our most emblematic product seems to us to be a success. The National Lottery is the game that distributes the most prizes, of very different amounts, but it reaches many people every week. And what we tell is real. How many parents do not long for a reward to help their children or vice versa? Or that dream your brother always had. In short, that help that you would give to the people who are important in your life.
The company wanted to emphasize, above all, the dreams that they fulfill every time they award the awards, but not only those of oneself, but also those Phone Number List of the people around us. Thus, the focus of the new communication is on the fact that happiness often appears when we see our loved ones happy. Hence the claim “Because sometimes fulfilling your dreams is fulfilling the dreams of others” is born . This campaign, which has a generic spot for television and digital media and has been carried out by Contrapunto BBDO , will be complemented with the first adaptation for the Extraordinary Father's Day Draw.
From here, different versions will be released throughout the year. This is what Fede Fernández, head of the Lottery Advertising Department, has said about herself: «This evolution in the communication of our most emblematic product seems to us to be a success. The National Lottery is the game that distributes the most prizes, of very different amounts, but it reaches many people every week. And what we tell is real. How many parents do not long for a reward to help their children or vice versa? Or that dream your brother always had. In short, that help that you would give to the people who are important in your life.