Post by account_disabled on Dec 20, 2023 2:04:40 GMT -6
Nine great speakers gave eighteen hundred people a taste (ahem… #Taste) of their know-how from various areas of digital marketing. Read the main ideas of the festival. The largest marketing conference. The program is very promising. A week before the event, nothing else is talked about. I was very much looking forward to it. Especially since it was my first year. If planning and managing online campaigns is your daily bread - as it is mine - then you should not miss the festival.
Friday 10/11/2017 was B2B Email List full of information and interesting reflections. I absorbed it in the following days, and now you can read what the performance marketing specialist was able to take away from the festival. image The opening presentation was given by Rand Fishkin . He talked about the cultural and marketing biases that affect us. Just as we can argue that women are not truck drivers after all (because it's simply not common in our country), we also have certain "standards" in marketing.
For example, online marketing is all measurable and every activity should have a positive ROI. One could agree. But what about SEO for example? There are disciplines that have a great benefit, but are difficult to measure. And it's a fact. Rand uttered it. And all PPC people should now apologize to SEars for forever joking about their work. Now seriously, try to think about what cultural conditioning and biases influence your marketing decisions. And what about targeting advertising only to young people because they are more active online? Another prejudice that often makes us neglect the 50+ audience .
Friday 10/11/2017 was B2B Email List full of information and interesting reflections. I absorbed it in the following days, and now you can read what the performance marketing specialist was able to take away from the festival. image The opening presentation was given by Rand Fishkin . He talked about the cultural and marketing biases that affect us. Just as we can argue that women are not truck drivers after all (because it's simply not common in our country), we also have certain "standards" in marketing.
For example, online marketing is all measurable and every activity should have a positive ROI. One could agree. But what about SEO for example? There are disciplines that have a great benefit, but are difficult to measure. And it's a fact. Rand uttered it. And all PPC people should now apologize to SEars for forever joking about their work. Now seriously, try to think about what cultural conditioning and biases influence your marketing decisions. And what about targeting advertising only to young people because they are more active online? Another prejudice that often makes us neglect the 50+ audience .